Once again Beautycounter is changing the beauty game with the launch of five clean fragrances. I can hardly contain my excitement and am already booking “Sip & Sniff” events locally. Friends, there is nothing on the market that compares to Beautycounter’s level of clean and transparency in the United States.
The fragrance collection includes Sun Spill, Hyper Rose, Miles Away, Pacific Dreams, and Second Skin. Watch my unboxing and first impressions video here:
Since the filming of that video, I have been able to sit with these fragrances more and really determine which are me. Currently, my everyday fragrance is Hyper Rose. Okay, I know what you might be thinking. This surprised me too! This is not your typical rose fragrance. One sniff and you will be convinced. My special occasions and “going out” fragrance is Second Skin. When you watched my YouTube video, you know this one had me hooked by the description alone. So amazing! For our upcoming summer vacation, I plan to have Pacific Dreams close by. Despite the fact I will just be at the lake, I can get those coastal vibes and fresh scent.
How are these fragrances breaking new ground? I’m glad you asked! Watch my video on the Fragrance Loophole: Hidden TOXINS in Your Perfume? Switch Now to Any of These 5 Clean Fragrances! here
I have to boast about the 5 elements that make Beautycounter’s fragrances so cutting edge. They are: safety, sourcing, transparency, 3rd Party Verification and time.
Safety
As with all Beautycounter products, every ingredient was screened against 23 health and safety factors. Over 300 natural and synthetic ingredients were assessed in the process of making these Clean Eau De Parfums. After the rigorous safety screening, Beautycounter added 60 more ingredients to their NEVER LIST, and roughly 20% were allowed without any restrictions.
Mindfully Sourced
Sandalwood is the most-used essential oil in the fragrance industry, and due to illegal harvesting, is an endangered tree. To achieve a sandalwood scent, Beautycounter found a safer, synthetic version of sandalwood, and found an up-cycled Texas Cedarwood oil. Both of these alternatives still create the warm, cream wood notes within the 5 fragrances without any sustainability concerns.
Transparency
Beautycounter lists every single ingredient used in each fragrance providing full transparency. This is unheard of in the beauty industry! Transparency is one of the key reasons I came to Beautycounter even after owning my own successful private label skincare company. Read my story in an upcoming post.
3rd Party Verification
Beautycounter’s Clean Eau De Parfums are sensitive skin tested, Leaping Bunny Verified, and the only fragrance to also be EWG verified.
Time
Beautycounter spent 10 years in preparation for this launch. This time allowed for them to come to the market with a new Clean Standard.
Beautycounter was instrumental in supporting the 2020 California Cosmetic Fragrance and Flavor Ingredient Right to Know Act (SB 312). It requires increased disclosure of toxins and allergens while banning a number of concerning ingredients from use.
You may be wondering which of the 5 fine fragrances you’d like in your fragrance wardrobe. Go for the gusto and purchase your full-sized bottle today. See for yourself how Beautycounter is breaking new ground and changing the beauty game!
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